Qualitative Customer Satisfaction Surveys

“Powerful, accurate and critical information directly from your business's most important person….the customer!”

Developed by H&HC, Qualitative Analysis of Customer Satisfaction (QACS) surveys a sample selection of your recent customers on a strictly confidential basis, to ascertain their views and comments on the experience.

• Research shows that clients are more willing to express their genuine views with an independent party rather than with a representative of the business.
• QACS provides pro-forma questionnaires for different business types. They can be customised to focus on any particular aspect of the business performance or market sector.
• Our interviewers are experienced industry professionals, who are specially trained to elicit more than just a superficial response. They carefully evaluate and probe for important underlying information to ensure the customers true feelings are reflected in the outcome.
• The comprehensive reporting package contains:
  • A consolidation of responses to performance rating questions, allowing for benchmarking satisfaction rating of various aspects of the business.
  • Verbatim transcript of actual customer comments and the reasons for their satisfaction or dissatisfaction.
  • Highlights of the key findings from the survey, what conclusions can be drawn and recommendations for actionable strategies to improve satisfaction levels.

For more information about QACS, please complete the email response on the Contact Us page.